How do you create a new organizational DNA within a long-standing organization? This is not an easy task. As previously mentioned, it is like walking through a minefield; each step is liable to tread on an executive’s ego or fall into a trap of procedures and logistics. There is an extensive list of organizational conflicts that can delay the process of change, and before we implement the SOU in your organization, we need to review and understand them:

The Legacy Role Conflict

The Self-Service Conflict

The Information Disclosure Conflict

The Strategy/Technology Conflict

The Digital Space Conflict – Who is in Control?

The Innovation Conflict